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The company has named Jeff Bardsley as the next president and CEO of Head North America. The current VP of Racquet Sports marketing for North America, will replace longtime CEO Kevin Kempin, who will retire July 1 after 32 years with the company. Sumit Anand joined Academy this month and reports directly to CEO Steve L
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News
Virginia’s Mountain Sports Sets Closing Date
1+ day, 21+ hour ago (196+ words) Mountain Sports Ltd., located in Bristol, VA, announced plans to close its store at the end of September 30 as its owners head to retirement. The family-owned outdoor store first opened in 1981. The store, serving Southwest Virginia and East Tennessee through…...
Gregory Launches Everyday Carry Collab, YOK x SLC
2+ day, 20+ hour ago (213+ words) The collab includes three new packs with Japanese design principles and American outdoor heritage The Rhune X-PAC 22 is constructed with an ultra durable laminated fabric that delivers water-resistant performance in a clean, elevated package. The Rhune features an AirCushion backpanel…...
Salomon Secures Kona Title Rights in Five-Year Ironman Deal
2+ day, 20+ hour ago (337+ words) Salomon announced a new five-year partnership with Ironman, including becoming title partner of the Ironman World Championship race in Kona, Hawaii. Salomon announced a new five-year partnership with Ironman, including becoming title partner of the Ironman World Championship race in…...
BSN Sports Partners with The Sports Facilities Companies
2+ day, 22+ hour ago (296+ words) BSN Sports formed a national partnership with The Sports Facilities Companies, which manages over 140 sports venues across the country through the SF Network. SFC welcomes more than 30 million athletes, coaches, families, and community members annually. BSN Sports formed a national…...
Puma SE Snags Nike Veteran Steve Cecchini to Lead Sports Marketing
4+ day, 6+ hour ago (145+ words) Puma SE has appointed Steve Cecchini, formerly at Nike, as its new senior vice president, sports marketing, effective October 1, 2026. He will report directly to Puma CEO Arthur Hoeld. In his new role, Cecchini will further develop Puma’s sports marketing organization,…...
Academy Sports and Outdoors Pushes Q2 Profits Higher Despite Dip in Comp Sales
4+ day, 5+ hour ago (343+ words) The company said it is reinvesting tariff-related benefits into value, expanding compelling new brands and categories, and accelerating initiatives across stores, omni-channel and loyalty. Academy Sports and Outdoors Pushes Q2 Profits Higher Despite Dip in Comp Sales Academy Sports and Outdoors,…...
Brooks Running Signs Non-Running Ambassadors
4+ day, 20+ hour ago (391+ words) Brooks Running signed elite athletes across a number of team sports – including NFL wide receiver Cooper Kupp, WNBA forward Maddy Westbeld, and Premier League footballer Oscar Bobb – as global ambassadors to join its many ambassadors within the sport of running....
NSGA Announces 2027 Sporting Goods Industry Hall of Fame Honorees
4+ day, 21+ hour ago (495+ words) Kurt Ainsworth (Marucci Sports) and Kelly Richardson (Richardson) will join 192 retailers, team dealers, manufacturers, and industry leaders who have earned the NSGA Hall of Fame Award since its inception in 1955. The selections of Ainsworth and Richardson for the Class of…...
SGB Media Online
5+ day, 2+ hour ago (489+ words) The new CEO's connection with Burton began more than two decades ago, when he served as the company’s Mid-Atlantic brand manager from 2003 to 2005. He has held senior leadership roles at Vans, Skullcandy, and Traeger before moving to VF Corporation as…...
Report: U.K.-based Sports Castore Explores Sale
5+ day, 6+ hour ago (387+ words) Castore, the Manchester-based sportswear brand, has retained JPMorgan to explore a sale following a “surge of inbound interest” in the business, Sky News reported. A formal sale process has not yet been officially initiated, but sources told the news channel…...